In the fast-moving world of TikTok, trends come and go like gusts of wind, each one more fleeting than the last. Yet, every once in a while, a trend captures the collective imagination and becomes part of the cultural lexicon. Such is the case with the word "demure," which has seen a massive resurgence thanks to TikTok star Lebron, a plus-sized trans woman who has mastered the art of blending humor, beauty tips, and sharp social commentary for her 1.
3 million followers.
Lebron’s now-viral video, which humorously redefines the word "demure," has garnered over 10 million views in under a week, capturing the attention of audiences far beyond her usual sphere. Traditionally, the term "demure" connotes a sense of modesty, reservation, and often a certain piety. But Lebron has taken the word and transformed it, offering her own take that blends cutesiness, respectability, and an effortless chill.
The video's reach extends well beyond TikTok, with over 100,000 likes and more than 4,000 videos using her original sound.
The impact of this trend has reverberated across platforms. On Spotify, playlists titled "demure" have increased by a staggering 2,500 percent in the United States alone. These playlists often feature introspective and mood-driven tracks by artists such as Lana Del Rey, Mitski, Billie Eilish, and SZA.
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