Meghan Markle's burgeoning lifestyle brand, American Riviera Orchard, is currently facing a series of challenges, including difficulties in finding a suitable CEO and managing staff turnover. Despite the initial excitement surrounding the brand, recent reports suggest that the company is struggling to maintain its operations and positive image.
Struggles with Leadership and Staff Turnover
American Riviera Orchard, which Meghan Markle debuted in March, has yet to make a significant market impact.
The brand, which initially aimed to offer a range of products including jams, jellies, and kitchen linens, has so far only distributed 50 jars of branded jam to friends and influencers. This limited distribution has raised questions about the brand's overall direction and viability.
According to sources, one of the major hurdles facing the brand is its difficulty in finding a CEO. A branding expert has suggested that the delay in securing a chief executive may be linked to Meghan's ongoing search for investors.
However, another insider has pointed to internal issues, including a challenging work environment, as a contributing factor. Reports indicate that Meghan and her husband, Prince Harry, are perceived as "very demanding" and "difficult to work for," which has reportedly led to a high staff turnover rate.
An ex-Archewell employee, speaking to NewsNation, described Meghan as "unbearable" and noted that she tends to "talk down to people.
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